BLUE BUNNY – DESSERTS THAT DELIVER CAMPAIGN
The goal? Get the word out that ice cream can, in fact, be a fantastic delivery and takeout item on the menu. This campaign targeted commercial foodservice operators, motivating them to menu and purchase Blue Bunny® ice cream and novelties as to-go menu items to drive their dessert sales growth. We created digital ads that drove to a landing page housing recipe ideas and lead-generating gated content, including a white paper and sell sheet. Art direction and design by Tim Gant.
