SKILLS
B2C and B2B copywriting, UX writing, content strategy, content writing, SEO writing, people management, email marketing, brand voice and tone, editing, project management, content management systems, social media writing and publishing, AP style, Chicago Manual of Style, basic HTML, Google Analytics, WordPress.
EXPERIENCE
Neptune Retail Solutions, Chicago, IL (January 2022 – Present)
Junior creative director, concept & copywriting (January 2023 – present)
Concepted and wrote seasonal omni-channel campaigns—including email and push content and in-app media—that drove up to a 290% increase in offer redemptions for Checkout 51.
Developed creative concepts for RFPs that helped secure additional lucrative business with a powerhouse national grocery store chain.
Promoted within one year for demonstrating excellent leadership skills, contributing to high-level marketing strategies, and collaborating with designers on best-in-class creative.
Manage and mentor two full-time digital marketing employees. Provide thoughtful feedback on their work and guide professional development goals.
Continue to produce creative and execute all the tasks of a Senior Copywriter.
Senior Copywriter (January 2022 – JANUARY 2023)
Lead copywriter for Neptune Retail Solutions’ in-house creative team and Checkout 51, NRS’ owned & operated cash back app.
Write and edit email copy, push notifications and UX app copy for Checkout 51.
Developed voice, tone and humor guidelines for Checkout 51 and created evergreen campaign concepts.
Write copy for internal marketing efforts, such as LinkedIn posts, case studies and sales enablement materials.
Collaborate closely with art directors, UX designers, marketing managers and project managers to execute best-in-class creative.
Research and stay up-to-date with shopper marketing trends.
Freelance Copywriter and UX writer
May 2022 – present
I write a variety of copy/content for clients. Here’s just an example of recent projects:
Case studies for a digital marketing agency
Blogs, social media posts, product descriptions, taglines and more for Waverley Mills, a woolen mill based in Tasmania, Australia
Taglines for an ergnomic workspace furniture company
Website copy for an ecommerce marketing agency
UX copy for a chat app and a wedding-themed subscription company
Senior Copywriter at CSSI Marketing + Culinary
Chicago, IL, September 2019 – December 2021
Write and edit a wide range of B2B marketing and sales content to support the content needs of external clients and partners: digital and print ads, sell sheets, newsletters, landing pages, email marketing, video scripts, SEO product descriptions, sales decks, social media posts.
Lead writer and editor for internal projects including a company newsletter and blog.
Collaborate closely with art directors, creative directors, media producers, and account executives and directors.
Research and stay up-to-date with foodservice industry trends.
Copywriter at Everspring
Chicago, IL, June 2018 – September 2019
Embodied the voice of a variety of university partners to seamlessly deliver on-brand messages.
Supported admission efforts from lead generation through enrollment with marketing copy, including LinkedIn InMail, email campaigns, print brochures, web copy, social media, and ad campaigns.
Performed SEO keyword research and incorporated keywords into web copy and blogs to drive organic traffic.
Digital Content Specialist at Pathways.org
Chicago, IL, March 2018 – May 2018
Wrote and edited user-friendly web content, blogs, and marketing copy.
Wrote and published daily Facebook and Twitter posts.
Reviewed Facebook Insights, Twitter Analytics, and Google Analytics to inform content decisions.
Completed a content inventory in preparation for overall content strategy development.
Content Manager at Columbia College Chicago
Chicago, IL, October 2015 – March 2018
Head writer and editor for digital and print marketing content to recruit students, including email campaigns, web and SEO copy, ads, videos, mailers, one sheets, brochures, and event programs.
Collaborated with writers, UX designers, graphic designers, developers, and stakeholders to create user-friendly, on-brand content.
Managed digital and print projects from conception to completion.
Head content writer for extensive home page overhaul for colum.edu.
Ensured communications adhered to brand voice guidelines and AP style.
Hired, managed, and mentored a student editorial assistant.
Editor at Groupon
Chicago, IL, May 2012 – October 2015
Wrote and edited product copy for nationally visible Groupon Goods ads—everything from beef jerky to diamond rings to 4K TVs to Halloween costumes for your dog.
Wrote and edited ads for local deals, including food and drink, health and fitness, automotive, beauty and spas, and activities.
Wrote food and drink, beauty, and lifestyle articles for Groupon’s blog.
Incorporated SEO keywords into blogs and articles to drive traffic.
Comprehensively trained new content producers to write for national channels.
Successfully transitioned from Copy Editor to Associate Editor to Editor.
Education Coordinator at Accreditation Council for Graduate Medical Education (ACGME)
Chicago, IL, July 2011 – May 2012
Provided administrative and organizational support for conferences and seminars.
Offered friendly customer service to event attendees through email and phone communication.
Edited department communications and print materials.
Editorial Assistant at Active Transportation Alliance
Chicago, IL, May 2011 – August 2012
Reviewed and edited website content and technical documents for in-house style rules, grammar, and AP style.
Researched and created content for activetrans.org, including informative pages, event calendar, and blog posts.
Completed phone and email interviews and wrote an article for the bi-monthly e-newsletter.
EDUCATION
Saint Xavier University, Chicago, IL
BA in English, Summa Cum Laude, 2011
Honors Program graduate
Minors in Communications, Music, and Writing
Saint Xavier University volleyball team, 2007–2010; team captain, 2010