Weber Grills

I’m a copywriter on the in-house Weber creative team.

Superior soy Sauce Campaign

For Lee Kum Kee’s annual Quality Never Compromised campaign, CSSI developed and executed an integrated marketing plan that positioned Lee Kum Kee soy sauces as the best in the industry. I wrote all of the creative for the campaign, including a video script, landing page, emails, and animated and static banner ads. I also wrote the case study for the Marlin Network website. Art direction and design by Colleen Luaders.