CULINARY CONTENT – lee Kum Kee

I was the lead writer for the Lee Kum Kee account during my time as Senior Copywriter as CSSI Marketing & Culinary, a B2B foodservice agency. Lee Kum Kee is a global leader in authentic Asian sauces, and they worked with our agency to develop recipe- and trend-driven videos, newsletters, digital campaigns and more.

Newsletters

I collaborated with the account director and creative director to conceptualize content for a robust newsletter program that we started for Lee Kum Kee. Once the client aligned on content direction, I wrote and edited all content for the newsletters. Art direction and design by Colleen Luaders.

Superior soy Sauce Campaign

For Lee Kum Kee’s annual Quality Never Compromised campaign, CSSI developed and executed an integrated marketing plan that positioned Lee Kum Kee soy sauces as the best in the industry. I wrote all of the creative for the campaign, including a video script, landing page, emails, and animated and static banner ads. I also wrote the case study for the Marlin Network website. Art direction and design by Colleen Luaders.