You’re the Creative One – Columbia College Chicago
The Strategic Marketing and Communications team at Columbia College Chicago created this marketing and ad campaign in-house. I served as head writer for the campaign, which included digital banner ads, social media copy, a landing page, and blog-style native ads.
Desserts That Deliver – Blue Bunny®
The goal? Get the word out that ice cream can, in fact, be a fantastic delivery and takeout item on the menu. This campaign targeted commercial foodservice operators, motivating them to menu and purchase Blue Bunny® ice cream and novelties as to-go menu items to drive their dessert sales growth. We created digital ads that drove to a landing page housing recipe ideas and lead-generating gated content, including a white paper and sell sheet.
Superior Soy Sauce – Lee Kum Kee
For their annual Quality Never Compromised campaign, we developed and execute an integrated marketing plan that positioned their soy sauces as the best in the industry. From a landing page to banner ads to emails (both traditional and LinkedIn), I wrote all of the creative for the campaign. I also wrote the case study for the Marlin Network website.