I’m a senior copywriter on the in-house creative team at Weber, the grilling icon you know and love. I work on product storytelling and naming, global product launch kits, product videos, point-of-purchase assets, seasonal US marketing campaigns, paid and organic social, emails, Weber.com content, and retailer content. Check out a small sample of my work below.

Summer 2025 campaign – Grill and gather

With this US marketing campaign, we wanted to get grill enthusiasts and newbies who are fired up for summer BBQing season​ to consider adding new grills or accessories to their lineup by showing them how Weber products will enhance their summer celebrations. This campaign kicked off before Memorial Day, which marks the unofficial start of summer—AKA prime grilling season. Executions spanned Weber.com, the Weber Connect App, and email. My role was to help concept the overarching theme and storytelling, working with the Art Director to help shape a photography shot list, and write copy for all assets.

Art direction and design by Jeremy Lobdell. Lifestyle photography by Paul King. Content production by Michael Lewis.