I’m the lead copywriter on the in-house creative team at Weber, the grilling icon you know and love. I work on product storytelling and naming, global product launch kits, product videos, point-of-purchase assets, seasonal US marketing campaigns, paid and organic social, emails, Weber.com content, and retailer content.

GRIDDLE marketing and web content

I lead messaging direction and copywriting for Weber’s griddle products and all associated marketing assets. Check out a small sample of my work below.

THANKSGIVING GOBBLE GUIDE 2025

Leading into Thanksgiving 2025, Weber’s goal was to help people create amazing memories and delicious meals while driving​ purchase for our top priorities: pellet, griddle, and gas grills. The theme “Be the Boss of Your Bird” came through in website assets and email marketing to help people prep for an amazing Thanksgiving dinner on the grill. Emails and website assets drove to a Gobble Guide landing page, which housed expert turkey tips, how-to guides for grilling your turkey on any fuel type, recipes for sides, and more.

Summer 2025 campaign – Grill and gather

This US marketing campaign was all about getting grilling enthusiasts fired up for summer BBQing season​ and showing how Weber products can enhance their summer celebrations. This campaign kicked off before Memorial Day, which marks the unofficial start of summer and prime grilling season. Executions spanned Weber.com, the Weber Connect App, and email. My role was to concept the overarching theme and storytelling, in close partnership with the art director, and write copy for all assets.

Art direction and design by Jeremy Lobdell. Lifestyle photography by Paul King. Content production by Michael Lewis.